We had a wonderful turnout for the BAIA Gaming Panel on November 6th , with some special guests in the audience including Italy’s Consul General, the honorable Mauro Battocchi, who was in attendance. Accompanying the Consul General was a delegation of Italian ICT companies coordinated by Annalisa Bisson from Confindustria. Special thanks to Stefano Mancini, Commercial Attache’ from the Italian Consulate for helping to align the delegation’s schedule with the event. Hosted by Yetizen, guests were treated to a unique venue, fitting of the techno/gaming/startup ambiance of the topics to be discussed.
Patrick Minotti (Flurry), moderated a lively discussion starting with Giancarlo Mori (Atari) describing how rapidly the gaming industry undergoes waves of transformation. He and the panel explained that while the industry has been around for nearly 30 years, the number of disruptions that occur in that space tend to derail the maturation that you would typically expect to see in an industry that has existed for so many years.
A great example was given by Jeferson Valadares (EA) who noted that video game companies historically were B2B businesses, wholesalers of product that was sold into retail channels. With the evolution of social/casual/mobile and Free To Play games, these same companies find themselves now operating as and competing against, B2C businesses.
Eric Hautemont (Days of Wonder) added a fascinating counter and practical perspective on how it is possible to use digital versions of your product to amplify the success of your physical products. This can be done without falling victim to the frenetic pressures that digital companies fall under to “be everywhere”, scrambling to convert their titles to each new platform that gets introduced to the marketplace.
Attendees were treated to a selection of amazing wines, generously donated by Vince and Lise Ciolino from Montemaggiore Vineyards. It was a testament to the incredible quality of these wines that even when served in our… hmmmm, how shall we say, “budget stemware”… that the intensity and depth of flavor in these wines left you speechless. The Ciolino family has done something very special, only for BAIA members. You will receive 20% off of any purchase, simply use the special code “BAIA” when filling out your order form at their site www.montemaggiore.com, but hurry, this offer is only good until the end of November 2013!
Official Event Photos: http://www.flickr.com/photos/baia/sets/72157637995691524/